Welcome to American Operator 🇺🇸
For the builders, buyers, and backbone operators of America.
Symptoms may include:
💭 Daydreams about building your legacy.
❤️🔥 Desire to build lasting generational wealth.
🙄 Disillusionment about corporate America.
💪 Value shift from titles and status to purpose and flexibility.
🏘️ Yearn to build something visible and impactful in your community.
The bad news — The operator itch is incurable.
The good news — You’re not alone in this anymore.
We're driven by a singular mission:
To illuminate the path of entrepreneurship as a means to fulfill the American Dream. Hosted by Joseph Cabrera, West Point grad, Texas Business Hall of Fame member and son of a small business owner, our platform exists to share authentic stories from the front lines of entrepreneurship.
Through candid conversations with entrepreneurs, operators, and leaders, we delve into the challenges and triumphs of owning and operating businesses that are the backbone of our communities.
👊 Grit, gear, and good people. That’s the formula.
📍Bozeman, MT — Where the little guy not only survives, but thrives.
In this episode, Joseph Cabrera visits Riley Siddoway, owner of Uphill Pursuits, a backcountry ski and mountain shop surrounded by bigger players… and still crushing it.
The secret? Radical community focus and customer service that actually cares.
This isn’t your typical business bro breakdown — it’s real talk from the front lines of American small business.
🔥 What You’ll Learn:
How Riley carved a niche in a saturated market
Why building a tribe beats chasing traffic
What “service” actually looks like in 2025
How operators can win without outspending
Build smarter. Lead harder. Operate better.
Truly,
JC & The American Operator Team